Available Now
The First Red
What Your Dashboards Aren't Telling You
What if the most important signals in your organisation are the ones no dashboard measures?
When struggling coach Declan Maguire watches a football match, he doesn't watch the ball. He watches the spaces between plays: who talks, who reacts, who steps up — and who disappears. From those observations he builds a radical idea: that performance isn't driven by capability alone, but by the behaviours that shape how those capabilities are used.
Meanwhile, Carrickmore Town FC has everything money can buy: a world-class performance centre, cutting-edge analytics, and a dashboard glowing green across forty-seven metrics. But beneath the numbers, something is quietly breaking. The question is whether behaviours can overcome capability — and whether the future can be seen before the scoreboard changes.
Available on Amazon UK via KDP. Links will be updated at launch.
What People Are Saying
"The gurus have always said that you can't manage what you can't measure, but Andrew's book helps you see something that's even more important: you can't manage what you can't see."
Who This Book Is For
The First Red is for leaders, managers, coaches, and anyone who's looked at a dashboard full of green and known something was off. It's for people who suspect that the metrics they track are lagging indicators of problems that started weeks ago.
It's also for anyone who enjoys a good story. The argument is wrapped in narrative — set in the world of football, not the boardroom — because some ideas land better when you feel them rather than just read about them.