Author · Fractional CTO · Behavioural Consultant
Helping organisations see what their dashboards don't
Twenty years of leading engineering teams taught me one thing: the signals that matter most never make it to a slide deck. I wrote a book about it, built a framework around it, and now help teams put it into practice.
Sound Familiar?
Your metrics say green but something feels off
The dashboards look healthy but delivery keeps slipping, your best people are going quiet, and problems surface too late to fix. I help teams see the behavioural signals that predict these failures — before they hit the scoreboard.
Behavioural Consultancy →You're growing but lack senior technical leadership
You have engineers but no one setting the technical direction, evaluating architecture decisions, or building the culture that retains good people. You need a CTO — but not full-time.
Fractional CTO →You suspect your team's problems aren't about talent
You've hired well. The capability is there. But something in the system is quietly neutralising it — and no dashboard can tell you what. A leadership novel that makes the invisible visible.
Read The First Red →See the equation in action
Manage a team through a cup run. Make decisions that shape your culture. Watch how behaviours multiply — or destroy — capability. An interactive experience from The First Red.
Play The Cup Run →The Framework, Now As Software
IMIRT — the behavioural framework from The First Red — now runs as software inside monday.com. It surfaces the silent signals and behavioural drift that predict delivery problems, and gives leaders early warning while change is still cheap. It doesn't measure performance. It measures the behaviours that predict it.
Let's Talk
If something here resonated — whether it's a team that's struggling, a delivery problem nobody can explain, or a dashboard you don't trust — I'd like to hear about it.
andrew@andrewlocatelliwoodcock.com