Author · Fractional CTO · Behavioural Consultant
Helping organisations see what their dashboards don't
Twenty years of leading engineering teams taught me one thing: the signals that matter most never make it to a slide deck. I wrote a book about it, built a framework around it, and now help teams put it into practice.
Sound Familiar?
Your metrics say green but something feels off
The dashboards look healthy but delivery keeps slipping, your best people are going quiet, and problems surface too late to fix. I help teams see the behavioural signals that predict these failures — before they hit the scoreboard.
Behavioural Consultancy →You're growing but lack senior technical leadership
You have engineers but no one setting the technical direction, evaluating architecture decisions, or building the culture that retains good people. You need a CTO — but not full-time.
Fractional CTO →You suspect your team's problems aren't about talent
You've hired well. The capability is there. But something in the system is quietly neutralising it — and no dashboard can tell you what. A leadership novel that makes the invisible visible.
Read The First Red →Let's Talk
If something here resonated — whether it's a team that's struggling, a delivery problem nobody can explain, or a dashboard you don't trust — I'd like to hear about it.
andrew@andrewlocatelliwoodcock.com