# Andrew Locatelli Woodcock

> Author of "The First Red: What Your Dashboards Aren't Telling You", fractional CTO, and
> co-founder of IMIRT. Core idea: Outcome = Capability × Behaviour — behavioural signals
> predict delivery outcomes better than traditional metrics.

## Key pages
- [The First Red (book)](https://andrewlocatelliwoodcock.com/book): the book on behavioural delivery signals.
- [Monte Carlo Simulator](https://andrewlocatelliwoodcock.com/simulator): a free interactive Monte Carlo simulator (Appendix D) demonstrating Outcome = Capability × Behaviour.
- [Services](https://andrewlocatelliwoodcock.com/services): fractional CTO, behavioural consultancy, speaking.
- [Blog](https://andrewlocatelliwoodcock.com/blog): essays on delivery, forecasting, and behavioural signals.

## Related
- [IMIRT](https://www.imirt.work): behavioural delivery-intelligence software for monday.com, built on Monte Carlo forecasting.
- [IMIRT Delivery Intelligence](https://www.imirt.work/solutions): Monte Carlo delivery forecasting on your monday.com board — the first probabilistic forecasting app on the monday.com marketplace.