Andrew Locatelli Woodcock
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Blog

Thoughts on engineering leadership, behavioural metrics, and what your dashboards aren't telling you.

  • 1 May 2026

    The Equation That Explains Why Good Teams Fail

    Outcome = Capability x Behaviours. A simple equation from an Irish rugby coach that, once you extend it, explains why talented teams fail, why big organisations underperform, and why hiring the best people into a broken culture barely moves the needle.

  • 24 April 2026

    The Most Dangerous Colour in Business

    The colour that should worry you most isn't red. It's the green on a status report that hasn't changed in six weeks.

  • 17 April 2026

    What Is a Fractional CTO — And When Do You Need One?

    Not every company needs a full-time CTO. But every company building software needs senior technical leadership. Here's how fractional work fills that gap.

  • 10 April 2026

    Why Your Green Dashboards Are Lying to You

    Every team I've led had moments where the metrics said everything was fine — until it wasn't. The problem isn't the data. It's what we've trained ourselves not to see.

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© 2026 Andrew Locatelli Woodcock. All rights reserved.